500 days to go until the London 2012 Olympic and Paralympic Games, and sportstar.com is launching Follow Me to London. It’s a one-of-a-kind initiative focused on garnering support for elite women athletes and telling the stories of their journey to the Games.
Over the next few weeks, a group of athletes will become our ‘sportstars’. They’ll be drawn from sports that often find it hard to get sponsors, including cycling, mountain biking, diving, wheelchair basketball, weightlifting and more. From April, visitors to sportstar.com will find blogs, photos and video diaries chronicling their experiences on the road to London.
We want Follow Me to London to build into a grassroots movement that throws people power behind women’s sport. We want fans to ‘adopt’ our athletes, show their support and help get them there through fundraising activities and lobbying potential corporate sponsors.
Our first selected female sportstars will appear on Follow Me to London in April. Fans of sportstar.com can then become fans of the athletes and track their journey to the Games.
They can encourage family and friends to get onboard via social media. The sportstar.com team will also show fans how to track down sponsors for their chosen athlete, providing a range of tips and templates.
There’s no other site quite like sportstar.com. Launched in October 2010 for the Commonwealth Games in Delhi, we have since covered 98 women’s sports and written some 400 posts. We provided extensive coverage for Australian Ladies Professional Golf (ALPG) of the recent big five 2011 golf championship matches in Australia and New Zealand, while Women’s Health magazine are using the sportstar.com news feed for their ‘I Support Women in Sport’ campaign.
Even with the launch of this new initiative, Follow Me to London, sportstar.com will continue to provide the coverage of women’s sport that is missing from other media. With news, features, tips and advice on women’s sport and fitness, we are focused on creating a media platform for emerging as well as elite athletes and on helping to increase participation in sport for girls and women. Most of all, we want sportstar.com to be a fun, informative space for everyone who loves their sport.